Da’wah isn’t limited to street corners or long lectures anymore. Today, hearts are being reached through 15-second reels, trending audios, and even viral memes. As Muslims living in the digital age, we’ve been given an incredible opportunity to share the message of Islam using the tools of our time.
But how do we stay authentic, sincere, and impactful when the platforms we use are built for entertainment and speed?
Let’s explore how we can do Da’wah effectively on platforms like TikTok, Instagram Reels, and YouTube Shorts - without compromising on values or depth.
Why Giving Da’wah on Social Media Matters

Billions Are Scrolling - Few Are Thinking
Every day, millions of people scroll through content looking for meaning - whether they realise it or not. A single reminder, ayah, or honest reflection could spark a turning point in someone’s life. That’s a powerful reason to be present.
Islam is Often Misrepresented Online
From misinformation to Islamophobia, Islam is constantly being misunderstood. If sincere Muslims stay silent, those misconceptions will continue to spread. Social media is where the narrative can be corrected - creatively and compassionately.
The Youth Are There - So We Should Be Too
Most young people today spend more time on TikTok than in classrooms. If we want to reach them with the truth, we need to meet them where they are - in their language, on their platforms.
Tips for Giving Da’wah in the Digital Age
1. Keep It Short, But Powerful
TikTok and reels are built for short-form content. Instead of trying to say everything, focus on one impactful message at a time.
Share a meaningful ayah with a reflection
Offer a quick life reminder based on an Islamic principle
Highlight a hadith in a relatable context
Attention spans are short - but sincerity speaks volumes.

2. Use Trends Without Losing Yourself
Every week there’s a new audio or visual trend. If it’s clean and appropriate, you can use it to deliver a meaningful message.
Add text overlays with Islamic reminders


Use transitions to show “Before Islam / After Islam” moments
Repurpose common struggles (e.g. anxiety, identity) with a spiritual lens
Tip: Avoid music, immodesty, or comedy that crosses Islamic limits. Remember: not every trend is worth chasing.

3. Memes Can Be Meaningful
Yes, even memes can be a form of Da’wah when used wisely. A humorous or emotional meme can deliver truth in a way that’s disarming and relatable.
Use familiar formats to poke fun at dunya distractions
Highlight common Muslim struggles with a positive message
Add captions that link back to Allah, purpose, and akhirah
Tip: Just make sure it reflects adab and doesn’t mock sacred things.

4. Speak the Language of the People
You don’t have to become a Gen Z clone - but you should understand how different people speak, think, and engage.
Use simple language
Add subtitles for accessibility
Don’t be too preachy - be conversational
Relatability builds connection. And connection opens hearts.

5. Be Consistent - Even If You’re Not “Viral” Yet
Sometimes your videos may get 200 views. Sometimes 200,000. What matters is the effort - and your intention.
Post regularly, even if you feel small

Keep refining your message

Ask Allah for acceptance, not followers


On the Day of Judgement, one person guided is more valuable than a million views.

6. Create Conversations, Not Just Content
Don’t just post and disappear. Be available.
Respond to comments kindly

Offer links to learn more

Guide people to local masjids or support groups

Social media isn’t just a stage - it’s a space for connection.

7. Guard Your Intention
The biggest fitnah of social media is the ego.
Remember: this isn’t about being popular - it’s about pleasing Allah

Avoid arguments, attention-seeking behaviour, and self-promotion

Make dua that Allah keeps your heart clean and your efforts accepted

The Prophet ﷺ warned about doing deeds to be seen. Be vigilant - and keep renewing your intention.

Final Thoughts: Use the Tools of Today for the Message of Forever
TikTok might run on trends. The internet may be fast-paced and full of distractions. But the message of Islam is timeless - and hearts still crave it.
Don’t underestimate what a short reminder, a sincere post, or a gentle comment can do. Allah can use even your simplest effort to guide someone back to Him.
So whether it’s a meme, a reel, or a 10-second voiceover - let it be filled with light, purpose, and sincerity.
“Whoever guides someone to goodness will have a reward like the one who did it.”
(Hadith – Muslim)


Want to learn how to give Da’wah with knowledge and wisdom?
🎓 Join our free online courses at www.mopacademy.org - and become part of a global mission to call others to Allah with compassion and clarity.